Rate card · Effective July 2026

What it costs to build your website, your app, or both.

Fixed prices, plain English, no hourly surprises. Every number below is a real range — where you land inside it depends on how many pages, screens, and moving parts you need. You'll get an exact figure in writing before anyone starts building.

Serving NYC & Northern NJFixed-fee projectsYou own the code
Typical NYC / N. NJ agency range
Our price

Websites

Web only

Everything here is mobile-friendly by default, loads fast, and comes with a simple editor so you can change your own text and photos without calling us.

$0$10k$20k$30k$40k

Starter Site

One-page or 3–5 pages. For a new business that needs to look real and get found.

  • Custom design, not a stock template
  • Contact form that emails you
  • Google Maps, hours, click-to-call
  • Google Business Profile setup
  • Basic SEO so you show up in local search
$1,800–$2,8002–3 weeks
Market $2,500–$5,000≈35% below

Business Site

6–12 pages. For an established business that gets real inquiries from its website.

  • Service pages, team, gallery, blog
  • Booking or quote-request forms
  • Reviews and testimonials built in
  • Edit-it-yourself dashboard + training call
  • Analytics so you can see what's working
$3,800–$7,5004–6 weeksMost popular
Market $5,000–$15,000≈40% below

Online Store

Sell products or services and take payment. Includes checkout — you don't pay for that separately here.

  • Checkout, cards, Apple Pay, Google Pay
  • Up to 50 products loaded for you
  • Shipping, tax, discount codes
  • Order and inventory dashboard
  • Abandoned-cart and receipt emails
$4,800–$11,0005–8 weeks
Market $5,000–$20,000≈40% below

Custom Web Platform

A website that does something — customer logins, dashboards, scheduling, internal tools.

  • Customer accounts and secure logins
  • Custom database built around your workflow
  • Admin panel for your staff
  • Connects to your CRM, QuickBooks, or POS
  • Role-based permissions
$10,000–$25,0008–14 weeks
Market $15,000–$40,000+≈38% below

Mobile Apps

Mobile only

Built once, published to both the Apple App Store and Google Play. We handle the store submissions, the developer accounts, and the review process — that's the part that trips most people up.

$0$50k$100k$150k

App MVP

One core thing done well. For testing an idea with real users before spending big.

  • iOS + Android from one codebase
  • Up to ~8 screens
  • Sign-up, profiles, one main feature
  • Published to both app stores
  • App icon and store listing design
$14,000–$30,0008–12 weeks
Market $20,000–$60,000≈45% below

Full App

A real product customers use weekly — ordering, booking, loyalty, memberships.

  • 15–25 screens
  • Accounts, payments, push notifications
  • Your own backend and admin dashboard
  • Offline handling and error recovery
  • Analytics and crash reporting
$30,000–$60,00014–20 weeks
Market $40,000–$100,000≈40% below

Advanced App

Marketplaces, multi-role apps, live tracking, anything handling money between two parties.

  • Multiple user types (buyer / seller / driver)
  • Real-time features: chat, tracking, live status
  • Split payments and vendor payouts
  • Native modules where performance matters
  • Security review before launch
$65,000–$120,0005–8 months
Market $100,000–$250,000+≈45% below

Web + Mobile Together

Bundled — save 12–18%

Doing both at once is cheaper than doing them a year apart. One design system, one backend, one set of customer accounts — so your website and your app always show the same prices, the same inventory, and the same customer.

$0$50k$100k$150k

Launch Bundle

Business site + app MVP. The standard starting point for a service business going digital.

  • Business Site (6–12 pages)
  • App MVP on iOS + Android
  • Shared logins — one account for both
  • One admin dashboard for everything
  • Matching brand across web and app
$16,500–$34,00012–16 weeksSave ~15%
Market $28,000–$75,000≈50% below

Commerce Bundle

Sell on the web and in an app, with one shared cart, catalog, and customer list.

  • Online Store + shopping app
  • Checkout & payments on both
  • One inventory — never sell the same item twice
  • Loyalty, order history, saved cards
  • Push notifications for promos and order status
$24,000–$52,00016–22 weeks
Market $45,000–$120,000≈52% below

Platform Bundle

Custom web platform + full app + AI. For businesses running their operation on the software.

  • Custom Web Platform + Full App
  • One AI capability of your choice included
  • Staff tools and customer tools in one system
  • Integrations with the software you already pay for
  • 90 days of post-launch support included
$55,000–$110,0006–9 months
Market $110,000–$250,000+≈50% below

AI Integration

Add to anything, or buy standalone

These can be added to a site or app we build, or bolted onto what you already have. All of them run on your own content — your services, your prices, your policies — so the answers are actually right. AI usage is billed at cost, typically $20–$200/month depending on volume.

$0$12.5k$25k$37.5k$50k

AI Chatbot

Answers customer questions 24/7 and captures leads while you sleep. The most common first AI purchase.

  • Trained on your services, prices, and FAQs
  • Books appointments and collects contact info
  • Hands off to a human when it's out of depth
  • Emails you a transcript of every conversation
  • Matches your branding
$1,800–$4,5002–3 weeks+ $75–$250/mo
Market $3,000–$15,000≈45% below

AI Assistant on Your Documents

Ask questions across your manuals, contracts, catalogs, or policies and get sourced answers.

  • Ingests your PDFs, spreadsheets, and internal docs
  • Cites where each answer came from
  • Private — your documents aren't used to train anything
  • Staff-only or customer-facing
  • Search across everything at once
$8,000–$20,0006–10 weeks
Market $15,000–$50,000≈50% below

AI Features Inside Your Product

AI built into the site or app itself, not bolted on in a chat bubble.

  • Smart search that understands plain questions
  • Personalized recommendations
  • Auto-written product or listing descriptions
  • Photo recognition and tagging
  • Summaries of reviews, notes, or tickets
$5,000–$14,0004–8 weeks
Market $8,000–$30,000≈50% below

AI Workflow Automation

Takes repetitive office work off your team — intake, quoting, routing, follow-up.

  • Reads incoming emails or forms and sorts them
  • Drafts quotes and replies for you to approve
  • Pulls data out of invoices and receipts
  • Automatic follow-up sequences
  • Connects to the tools you already use
$3,500–$12,0003–7 weeks
Market $5,000–$25,000≈50% below

Add-On Features

À la carte

Add any of these to a project above. Prices are the same whether it goes on a website or in an app; adding it to both at once costs about 40% more than one, not double.

FeatureOur priceMarket
Checkout & paymentsTake cards, Apple Pay, Google Pay. Receipts, refunds, and payouts to your bank.$1,200–$3,000$2,000–$5,000
Subscriptions & recurring billingMemberships, monthly plans, automatic renewals, failed-payment recovery.$1,500–$3,800$1,500–$5,000
Booking & schedulingCustomers pick a time, it lands on your calendar, reminders go out automatically.$900–$2,400$1,500–$4,000
Customer accounts & loginSign in with email, Google, or Apple. Order history, saved details, password resets.$1,200–$2,800$2,000–$5,000
Admin dashboardYour own back office — see orders, customers, and bookings without calling us.$1,500–$3,800$2,500–$6,000
Push notifications & SMSOrder updates, appointment reminders, promos sent to phones.$600–$1,600$1,000–$3,000
Live chat & support inboxReal-time messaging with your team, all conversations in one place.$500–$1,400$800–$2,500
Reviews & ratingsCollect reviews, show them off, push them to your Google profile.$600–$1,500$1,000–$2,500
Maps, locations & delivery zonesStore locator, service-area checks, driving directions.$800–$2,200$1,200–$3,500
Software integrationsConnect QuickBooks, your CRM, POS, Mailchimp, or industry software.$1,200–$4,000$2,000–$8,000
Second languageFull translation of the site or app, per language.$900–$2,500$1,500–$4,000
Marketplace with vendor payoutsMultiple sellers, commission splits, automatic payouts. Complex — priced per project.$5,000–$12,000$8,000–$20,000
SEO setup & analyticsGet found on Google, and see where your customers actually come from.$600–$1,800$1,000–$3,000
Accessibility (ADA / WCAG) passUsable with screen readers and keyboards. Reduces legal exposure.$900–$2,500$1,500–$5,000
CopywritingWe write the words. Per page.$150–$350$250–$600
Logo & brand basicsLogo, colors, fonts, and a one-page style guide.$800–$2,200$1,500–$5,000

After Launch

Monthly · cancel anytime

A site or app left alone quietly breaks — expired certificates, outdated plugins, forms that stop sending. Every project includes 30 days of free fixes; after that, pick a plan or pay as you go at $95/hour.

Essentials

$95/mo
  • Hosting, domain, and SSL handled
  • Daily backups
  • Security and software updates
  • Uptime monitoring
  • 30 minutes of edits a month

Growth

$225/mo
  • Everything in Essentials
  • 2 hours of edits a month
  • Speed and SEO check quarterly
  • Monthly traffic report in plain English
  • Same-day response

Store & App Care

$495/mo
  • Everything in Growth
  • 4 hours of edits a month
  • App store updates when Apple/Google require them
  • Checkout and payment monitoring
  • Emergency line for outages

How you pay

40% to start, 30% at design approval, 30% at launch. Fixed fee — the number in your proposal is the number on your invoice.

What's not included

Ongoing costs you pay directly: hosting if you're not on a plan, domain renewal, Apple ($99/yr) and Google ($25 once) developer accounts, payment processing fees (~2.9% + 30¢), and any paid software the project needs.

Changes mid-project

Two rounds of revisions are included at each stage. New features requested after we start are quoted separately before any work happens — never billed as a surprise.

What you own

All of it. Code, designs, domains, and accounts are in your name from day one. If you ever leave, nothing is held hostage.

Get your exact quoteFree scope call · Reply within one business day

Market ranges reflect published 2026 pricing from web and app development firms across New York City and northern New Jersey, including small studios, mid-market agencies, and industry cost surveys. Ranges are for comparison only and will vary by scope. Prices on this card are valid for 30 days from the date above.